Southwest knows next-level hospitality, and to celebrate their trusted partnership, Salesforce wanted to give them a night they wouldn’t soon forget. With magical entertainment, photo-worthy fun, and a little bit of humor, guests experienced an evening unlike any other. But before they could do that, my team and I made all the assets they’d need to feel the “LUV.” Below, you’ll find the complete demand generation for this event, including the invitation, confirmation, and reminder emails, along with on-sight signage.