In September 2021, Dreamforce went digital. What was once an event that gathered hundreds of thousands in San Francisco for three days was now accessible to even more Trailblazers via Salesforce+, Salesforce’s online streaming service. To make the viewing experience more enjoyable, my team and I created a kit of goods to send to each individual registered for Dreamforce, whether they were one of the few attending in person or one of the masses watching online. The below assets were used to generate demand for said kits.